Peer-to-Peer Fundraising Ideas and Tactics that Work
As a nonprofit organization seeking donations, casting the widest net possible tends to be the best way to ensure a higher volume of donations and increased brand awareness. Peer-to-peer fundraising allows you to do just that! Your team markets your newest campaign to current or future donors, then supporters are able to create individual campaigns to fundraise on your behalf by creating private fundraising events, linking your cause to their personal stories, and sharing your mission with individuals and groups that might have been difficult to reach on your own.
The best part? By utilizing peer-to-peer fundraising, you can turn your biggest donors into your greatest advocates without having to increase your resources.
So, how can you increase the chances that your supporters will raise money on your behalf and do it well? You can support them with resources and ideas. As a peer-to-peer fundraising platform, our team at HaloShare has collected some easy and unique fundraising ideas to help inspire your supporters to gather and give in unique ways.
Easy Fundraising Ideas for Small Groups:
For the group of friends who are looking for a small and intimate gathering (that also gives back), they will be looking for events that will be low cost, won’t require large amounts of planning, and that can take place in a location or venue that is easily accessible such as their homes or an intimate public space.
Here are a few fundraising ideas that work well for small groups:
- Backyard Concert Night: With just a few friends with musical ability, a set of speakers, and a backyard, your team can host a low-key concert and collect donations as admission. They can even sell snacks and beverages to generate even more giving opportunities.
- Themed Potluck Night: For a spin on the traditional potluck, the potluck host can pick a unique cuisine theme and gather friends for a night in. Each guest can bring a dish and a donation in support of the chosen cause. Some themes we’ve seen include: Dessert only, restaurant recreations, family favorites, and breakfast for dinner.
- Sandcastle Competition: This event is summer-specific, but a great way to bring people together for an afternoon! Hosts can provide dollar store sandcastle kits (buckets, shovels, etc.) and have a competition to see who can make the best sandcastle. Need some sand art inspiration? Check out this Sandcastle Contest in Cannon Beach, Oregon.
- Card House Competition: As an any-season, any-region alternative to sandcastle competitions, providing decks of cards and a location is an inexpensive and easy friendly competition that can be a lot of fun if you’re interested in a building competition, but don’t have access to a beach.
Team Fundraising Ideas:
Team fundraising can be an extremely powerful tool because it adds a level of friendly competition that motivates people to reach their fundraising goals.
Here are a few team fundraising ideas that work well:
- Board Competitions: An excellent resource right at your fingertips is your own board of directors. Their social networks are usually vast, and they are already convinced and committed – a healthy competition may just be the motivation they need. Need a resource for motivating your board to fundraise on your behalf? Check out this episode of the “Nonprofits are Messy Podcast”
- Classroom Competitions: Building a strong relationship with a local school inspires a new generation of supporters and engages the community. Classrooms can compete against each other to raise funds and earn prizes such as a class pizza party.
- Corporate Partner Competitions: Your corporate partners can be huge assets towards reaching your goals and the existing rivalry between departments can mean big wins for your organization. For example, have teams compete for simple bragging rights or work with the company to create a perks system (such as additional paid time off). This could also be a good time to leverage any extra in-kind donation items you’ve received, but haven’t used (e.g. tickets to local events, museum passes, beauty services, etc.)
- Corporate Partner Competitions: Rivalry between departments is good competition, but the rivalry between companies is even better. Name the winner “Our City’s Best Fundraiser” to unlock their giving potential.
Prizes can range from bragging rights, tickets to your next nonprofit event, or you could create a traveling trophy for the winner to display for all to see.
Online Fundraising ideas:
Online fundraising is one of the simplest, lowest touch forms of fundraising. Peer-to-peer online fundraising has unique advantages in that supporters can tie personal life events to your cause and appeal directly to their friends and family.
In a world where more and more people are valuing experiences over physical things, life events have become a unique way to raise money in lieu of gifts or in addition to an event RSVP. Here are some examples:
- Holiday Parties
Fundraising Strategy and Tactics:
As you are encouraging your supporters and donors to create their own peer-to-peer fundraising campaigns, it is important to follow through on your side of the bargain. Your supporters will be out there trying to get others involved in your mission and they will need structure, resources, and materials.
Tips + Tricks for a successful campaign:
- Make sure you’ve branded your peer-to-peer campaigns to match your nonprofit branding or campaign branding as remaining consistent establishes credibility. HaloShare allows you to insert your logo, mission statement, and the imagery that you want your fundraisers in their campaigns!
- Ensure that donors understand what your organization does and who or what benefits from donations. Since with peer-to-peer fundraising, it is your supporters who will be directly interacting with donors, you want to make sure that they can accurately articulate your mission. People are more likely to give when they know how their gifts will be used!
- Your supporters will be the ones who know best how much to ask of their friends, families, and social networks. That being said, it is helpful to offer guidance on how to encourage people to donate as much as they can. For example, they could donate for a potluck get together or they could donate in exchange for an annual membership. Incentives are always a good way to increase the donation amount.
These fundraising ideas can provoke trust and dedication in your existing supporters and show new potential supporters how easy it can be to get involved in fundraising themselves. By simply providing the resources your supporters need, you are contributing to their continued success.